Heritage Music Co.
Heritage Music Co.
Echoes of Heritage,
Reimagined
Sound That Connects
What We Do
Artist Management
A platform for Artistic Vision and Collaboration
Heritage Music Co. serves as the creative base for gayageum virtuoso Hwayoung Shon, supporting her performances, creative direction, and international collaborations.
Pungryu Salon
Collaborative gatherings across genres
Inspired by the Korean spirit of pungryu - harmony, flow, and creative play - the salon welcomes musicians, dancers, visual artists, writers, and more to connect through sound, movement, and conversation.
* Pungryu is a Korean word that means "to enjoy the arts."
Workshop & Labs
Hands-on musical exploration
Creative sessions and educational workshops that invite musicians, students and curious minds to engage directly with instruments and artistic methods.
Cultural Exchange
Building bridges across cultures
We support international collaboration and dialogue through performances, conversations, and artistic encounters. With a growing global network, Heritage Music Co. seeks to artists across cultures - and looks ahead to future programs including festival initiatives.
Concerts & Showcases
Where sound meets stage
We present performances where tradition and the contemporary stand side by side - distinct yet in dialogue. Each program highlights deep musical artistry, echoing tradition, open to new voices.
About
Heritage Music Co.
Heritage Music Co. is a music management and festival platform founded by artistic director and gayageum virtuoso Hwayoung Shon. Rooted in Korean traditional music yet open to creative exchange across genres, the site features artist gatherings such as the Pungryu Salon, where musicians, composers, and interdisciplinary artists come together. In addition to presenting workshops and curating high-quality concerts and festivals, the platform also reflects Shon’s artistic vision, serving as a base for her projects and international collaborations. With a focus on distinctive programming and cultural connection, Heritage Music Co. is set to become a meaningful space for music enthusiasts and artists alike.
Artistic Director
Hwayoung Shon
Artistic Director · Gayageum Virtuoso
Hwayoung Shon, Artistic Director of Heritage Music Co., is an award-winning and internationally acclaimed gayageum virtuoso whose work has redefined the voice of Korean traditional music in the global arena.
With over four decades of artistic dedication and a professional debut in 1986, she has captivated audiences across continents - from solo recitals and symphonic collaborations to experimental stages. Her artistry bridges the traditional and the contemporary, earning her a reputation as one of the most distinguished gayageum performers.
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